Leonardo González, known as Leo Ink Tattoos and a master of realism in both color and black & grey, transforms skin into a living canvas, capturing stories and expressions of one’s identity. With over fifteen years of dedicated experience, Leo has honed his craft to capture intricate compositions and details that truly bring tattoos to life. His passion lies in creating unique pieces of art that tell a personal story and resonate deeply with the wearer.
Throughout his career, Leo has built a respected international reputation, working as a guest artist in renowned studios and participating in prestigious tattoo conventions worldwide. Based in Los Angeles at Broken Hearts Tattoo Studio, he frequently travels for guest spots, continually expanding his artistic horizons and client base.
Leo sees tattooing as more than just a profession—it is a lifelong journey of creative expression and connection. Committed to excellence and the evolving tattoo culture, he balances his art with family life, embracing the challenges and rewards of an ever-changing industry. His work stands as a testament to the power of tattoos as lasting art and deeply meaningful experiences.
How would you like to introduce yourself?
My name is Leonardo González, better known as Leo Ink Tattoos. I have been tattooing for over fifteen years, specializing in realism both in color and in black and grey. What I enjoy the most is creating lifelike details that bring the skin to life, whether through the timeless elegance of black and grey or the vibrant energy of color realism.
Throughout my career, I have had the honor of working as a guest artist in prestigious studios, participating in international conventions, and receiving recognition and awards for my work. My goal is always to create unique, high-quality tattoos that turn the skin into a true canvas of art.
Where can your customers find you?
Clients can find me on my official website leoinktattoos.com, through my Instagram @leoink_tattoos, or by visiting me at Broken Hearts Tattoo Studio in Los Angeles. I also travel frequently as a guest artist, so they can check my social media for upcoming dates and locations. In downtown Los Angeles, California, I work at Broken Hearts Tattoo Studio.
How would you describe the tattoo scene in the US these days?
The tattoo scene has changed a lot over the years. Today, we are living in a moment of true vanguard, with more artists than ever, new styles constantly emerging, and a steady evolution in techniques and creativity. What was once considered underground is now respected as a true art form, and the level of detail and quality has reached international standards.
I specialize in realism, both in black and grey and in color, and I have witnessed how the demand for these styles has grown worldwide. Black and grey offers timeless depth and elegance, while color realism brings vibrancy and life to the skin. This evolution shows how far the industry has come; tattoos are no longer just marks or simple designs: they are masterpieces, stories, and expressions of identity. Times have changed, and with them, the entire tattoo culture. Today, tattooing is about commitment, vision, and carrying real art on your skin.
How would you define yourself in one word?
Humble, dedicated, respectful, funny, responsible, and the best father ever.
Where did your fascination for tattoos come from?
It started when I was young. I got my first tattoo at 13, which sparked my interest in learning about tattooing. By the time I was 22, I was practicing with a friend while watching shows like Miami Ink and Los Angeles Ink. Those programs really fascinated me and fueled my passion.
What does tattooing mean to you personally?
Tattooing, for me, is much more than a profession. It is a way to express art on the skin, to tell stories, and to leave something permanent that has deep meaning for each person. After more than fifteen years in this craft, tattooing has become part of who I am. It gives me the chance to connect with people, to transform their ideas into something real, and to create pieces that will stay with them for life.
At what point in your life did you decide to become a professional tattoo artist?
I decided to become a professional tattoo artist when I realized that art was more than just a passion—it was my path in life. From a young age, I was always drawing and creating, but once I discovered tattooing, I understood that this was the medium where I could truly express myself and connect with people. Over fifteen years ago, I decided to dedicate myself fully, and since then, tattooing has been both my career and my calling.
How did your family react when you started a career in tattooing?
At first, my family didn’t fully understand tattooing as a career, because it wasn’t viewed the same way it is today, years ago. There were doubts and concerns, particularly regarding stability and societal perceptions of tattoos. However, over time, as they witnessed my dedication, growth, and the recognition I was achieving, their perception changed completely. Today, they are proud and supportive, and they see tattooing as the art and professional path that it truly is.
Did you go through an apprenticeship? How was that experience?
In the beginning, everything for me was self-taught. I didn’t go through a traditional apprenticeship. Instead, I learned empirically, spending countless hours drawing and studying tattoos through YouTube, Magazines, and TV. Those resources were my teachers at the start. Over time, I was able to enter my first tattoo studio, and that was when I really started to evolve, grow as an artist, and discover more about the professional tattoo world. That experience opened doors and gave me the foundation to keep pushing forward.
What did your first tattoo look like?
It was a really good one! In that moment, my thoughts were, “I’m done! I’m really good at this, and I know I can grow and become successful,” and I am doing exactly this.
Do you usually do guest spots? If yes, what’s your experience in doing them?
Yes, I often do guest spots. For me, guesting has been one of the most valuable experiences in my career, as it allows me to share my art in different places, connect with new clients, and learn from other talented artists. Every guest spot is an opportunity to grow, adapt to various environments, and showcase my work to people who may not have the chance to travel to see me in person. It has also helped me build an international reputation and has given me the chance to evolve constantly as an artist.
As a Tattoo Artist, what does your daily working routine look like?
My daily routine is actually very simple and grounded. I start the morning by waking up and taking my kids to school. After that, I usually go back home, organize a few things, have breakfast, and then prepare myself for the studio. Some days are focused on designing and creating new ideas, other days are about tattooing or just sharing time with clients and fellow artists.
What keeps everything balanced is that my life is centred around my family and my art. Tattooing, drawing, and creating are a part of my everyday rhythm, but so is the will to keep learning, to keep improving, and to live from what I love. At the end of the day, my work is not just a job. It is my passion, and it drives me to be better every single day.
What is one surprising aspect of being a tattoo artist?
One surprising aspect of being a tattoo artist is how deeply personal and emotional the work can be. Many people think it is only about creating designs on the skin, but in reality, every tattoo carries a story, a memory, or a feeling that is very important to the client. Sometimes it is about honoring a loved one, other times it is about overcoming a difficult moment, or simply celebrating life. As an artist, you become part of those stories, and that human connection is something I never expected would have such a profound impact on me.
How do you determine the price of a tattoo?
When I determine the price of a tattoo, I always consider several factors. The size of the piece, the complexity of the design, the level of detail, and whether it is in color or black and grey all play an important role. I also take into account the time it will require, because some projects can be done in just a few hours, while others may take multiple sessions. For me, pricing is not about putting a number on ink; it is about valuing the time, experience, and dedication that go into creating a unique piece of art for each client.
What’s the most challenging aspect of being a tattoo artist in 2025?
The most challenging aspect of being a tattoo artist in 2025 is keeping up with the fast evolution of the industry. There are more artists than ever, new styles constantly emerging, and clients who are very informed thanks to social media. People now have access to work with top artists all over the world, so expectations are much higher.
For me, the challenge is to stay creative and original, to keep learning and improving, while also maintaining balance between family, personal life, and the long hours that tattooing requires. It is not just about doing tattoos: it is about staying relevant, evolving with the times, and giving clients a level of art that meets today’s standards.
What’s the most rewarding aspect of being a tattoo artist?
The most rewarding aspect of being a tattoo artist is seeing the emotional reaction of my clients when the work is finished. A tattoo is something permanent, and when people look in the mirror and realize that their idea, their memory, or their story has been brought to life on their skin, the feeling is priceless. For me, it is about creating more than art, it is about giving people confidence, healing, and a way to carry something meaningful with them forever. That human connection and gratitude are what truly make all the long hours and effort worthwhile.
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What tools and machines do you prefer to use?
In my work, I use professional tools and products from the sponsors that support me. My machines are from FK Irons, which give me the precision and consistency I need for realism. For skin care during and after the process, I use Hustle Butter products. When it comes to ink, I work with World Famous Ink, one of the top brands in the industry, and for needles I rely on HIT Tattoo, who are also one of my official sponsors. Having the support of these brands allows me to maintain high standards and create tattoos with the best quality possible.
What’s your number one aftercare advice for clients?
My number one aftercare advice is to treat your tattoo like a healing wound and respect the process. Keep it clean, moisturize with the right products, avoid direct sunlight, pools, and scratching during the healing period. The way you care for your tattoo in those first weeks will determine how well it heals and how good it looks for the rest of your life. A tattoo is forever, and proper aftercare is just as important as the work done in the studio.
How would you define your current tattoo style, and how did you end up focusing on it?
My tattoo style is realism, both in black and grey and in color. What I enjoy the most is bringing lifelike details to the skin, whether it is a portrait, an animal, or a concept full of symbolism. I like to create tattoos that feel alive and carry meaning for the person who wears them.
Please walk us through your process when you start a new tattoo for your customers.
My creative process starts with listening to the client’s idea and understanding the story behind it. From there, I begin sketching and designing, always adapting the concept to flow naturally with the body. I combine my artistic vision with the client’s personal meaning to create something unique. For me, it is not just about technique, it is about creating a piece of art that tells a story and lasts forever.
How would you define your current tattoo style, and how did you end up focusing on it?
I would define my current tattoo style as realism, both in black and grey and in color. What I enjoy the most is capturing details that make the tattoo look alive, whether it is through the depth and contrast of black and grey or the vibrancy and intensity of color.
In the beginning I explored different styles, but I was always drawn to realism.
I grew up fascinated by portraits, photography, and the challenge of recreating life on the skin. Over time, with practice and dedication, I realized that this was where my true passion and talent were. That focus allowed me to refine my technique and build the style I am known for today.
Please walk us through your process when you start a new tattoo for your customers.
When I start a new tattoo, my process always begins with listening to the client. I want to understand their idea, the meaning behind it, and what they are hoping to see on their skin. From there, I study the references and begin to design something that feels unique and personal, while also making sure it flows naturally with the body.
Once the design is ready, I prepare the stencil and set up my station with all the equipment I need. During the tattoo session, I focus on building up the piece layer by layer, paying close attention to detail, contrast, and depth to make the tattoo look as realistic as possible. For me, every tattoo is a collaboration between my vision as an artist and the client’s story. That balance is what allows me to create something meaningful and lasting.
How do you stay creatively inspired?
stay creatively inspired by surrounding myself with art in many different forms. I draw and sketch every day, but I also find inspiration in photography, movies, nature, and traveling. Working with other artists and doing guest spots helps me discover new perspectives and techniques.
What inspires me the most are my clients’ stories. Each person brings a unique idea and meaning, and that gives me the motivation to create something new every time. For me, inspiration is everywhere, but the key is to stay open, keep learning, and never lose the passion to grow as an artist.
How do you balance client requests with your artistic vision?
Balancing client requests with my artistic vision is all about communication and trust. I always listen carefully to what the client wants and the meaning behind their idea, because the tattoo has to represent them. At the same time, I use my experience and creativity to guide the design so that it not only tells their story but also works as a strong piece of art on the skin. I believe the best results happen when both sides come together. The client brings the story and inspiration, and I bring the technique and artistic vision. That balance is what allows us to create something unique and lasting.
What’s the most underrated tattoo style?
I think one of the most underrated tattoo styles is Black and Grey realism. A lot of people admire color because it is vibrant and eye-catching, but Black and Grey has a timeless quality that never goes out of style. It carries depth, contrast, and emotion in a way that color sometimes cannot. For me, black and grey is pure elegance. It is a style that requires a lot of discipline and technique, but when done right it ages beautifully and tells a story in a very powerful way.
What’s the most overrated tattoo style?
Color realism.
Are there any tattoos you prefer not to do?
Tribals and polinesian some covers.
Do you have sponsors? If yes, what could you tell us about your sponsors?
Yes, I am fortunate to have great sponsors who support my work. I use FK Irons machines, which give me the precision and consistency I need for realism. For skin care, I reply on Hustle Butter products, which help both during the tattooing process and with healing. My inks come from World Famous Ink, one of the leading brands in the industry, and for needles I work with HITattoo, another of my official sponsors best needles and nice presicion.
Having these brands behind me allows me to maintain high standards, work with the best quality tools, and focus completely on creating the best results for my clients.
Being a successful tattoo artist requires many different skills. What’s your favorite way to keep learning?
For me, learning and growth have always been constant. In the beginning I didn’t have a traditional mentor; most of what I learned was empirical, through practice, YouTube, Magazines, and TV. Over time, working in studios and being around other artists helped me expand my knowledge and refine my skills.
Mentorship, in a way, came from the tattoo community itself. Every artist I met, every convention I attended, and every guest spot I did taught me something new. I believe growth comes from staying humble, always being open to learn, and pushing yourself to evolve. Even after more than fifteen years of tattooing, I still feel like a student, because art never stops learning and teaching.
As a Tattoo Artist, what kind of tattoo ethics is really important to you?
For me, tattoo ethics are fundamental because they define the kind of artist you are. Respecting the client is always the first priority, making sure they feel safe, comfortable, and confident throughout the process. Hygiene and professionalism are non-negotiable, the studio must always meet the highest standards.
Another important part of ethics is honesty. I believe in being clear about what is possible, what design will work best on the skin, and making sure the client understands the commitment of getting a tattoo. I also value respect for the art itself, not copying other artists’ work, always giving credit, and creating original designs that are meaningful. At the end of the day, tattoo ethics are about integrity, respect, and responsibility, both to the client and to the art.
Being a successful tattoo artist requires many different skills. What’s your favorite way to keep learning?
Hope and faith are what guide me every day. Hope keeps me dreaming and setting new goals, while faith gives me the strength to face challenges and keep moving forward. Together, they remind me that tattooing is not only my career but also my purpose, something that connects my passion with the stories of the people I tattoo.
Do you like to teach or mentor upcoming artists?
Yes, I enjoy guiding upcoming artists. I started in an empirical way without a mentor, so I know how difficult it can be in the beginning. Sharing my knowledge, my discipline, and my experience is my way of giving back to the tattoo community. For me, mentoring is not just about teaching technique, it is about inspiring and helping the new generation grow with respect for the art.
What’s the best piece of advice you ever received to improve your tattooing technique?
The best advice I ever received was to never stop drawing, never stop working, and never stop dreaming. Tattooing is a lifelong journey, and growth only comes with constant practice, passion, and vision.
What do you think separates a good tattoo artist from a great one?
I think what separates a good tattoo artist from a great one is consistency, discipline, and passion. A good artist can make a nice tattoo, but a great artist pushes beyond that. It is about constantly learning, paying attention to the smallest details, and connecting with the client on a deeper level. Greatness comes from turning a design into something that feels alive, something that carries meaning for the person who wears it. It is not only about technique, it is about vision, creativity, and the will to keep improving every single day.
How do you feel about the growing acceptance of tattoos in society?
I feel very positive about the growing acceptance of tattoos in society. Years ago, tattoos were seen as something rebellious or even negative, but today they are recognized as a true form of art and personal expression. This change has opened doors for artists and clients, allowing tattoos to be appreciated in professional spaces and everyday life. For me, it is inspiring to see people from all walks of life wearing tattoos with pride. It shows how much the culture has evolved and how powerful this art form has become in connecting people with their identity and their stories.
What’s the biggest misconception that customers may have about tattoos?
One of the biggest misconceptions customers have about tattoos is thinking that they are simple or quick to do. Many people don’t realize the amount of preparation, design, and technique that goes into creating a high-quality tattoo. They may expect it to be done in one short session when, in reality, depending on the detail and size, it can take hours or even multiple sessions. Another common misconception is seeing tattoos only as decoration, when in fact they are a form of art and personal expression that lasts for life. For me, helping clients understand the value of the process is just as important as the final result.
What’s the biggest trend in tattooing you have noticed in the last 5 years?
In the last five years, the biggest trend I have noticed in tattooing is the rise of realism, both in black and grey and in color. Clients are asking for tattoos that look lifelike, with depth, detail, and emotion. At the same time, I’ve also seen a lot of growth in fine line work and micro-realism, where people want smaller but very detailed tattoos.
Another trend is the fusion of styles. Artists are combining realism with surrealism, abstract elements, and even graphic or illustrative influences. The industry has become more experimental and innovative, and clients now expect tattoos to be unique pieces of art that reflect their personal identity.
What’s your view on the rise of AI in tattooing?
I think the rise of AI in tattooing is very interesting because it is another tool that artists can use for inspiration and design. It can help generate ideas, references, or concepts, but for me, it will never replace the hand, the vision, and the soul of a tattoo artist.
A tattoo is not just an image; it is a personal connection, an interpretation, and an experience that only a human can provide. I see AI as a support, not as a replacement. It can push creativity in new directions, but the true value of a tattoo will always come from the artist’s skill, passion, and the relationship with the client.
What would you change about the tattoo industry?
If I could change something about the tattoo industry, it would be the lack of education that still exists for many clients and new artists. Sometimes people see tattoos only as a quick service, without understanding the value of the art, the time it requires, and the level of professionalism behind it. I believe more education about the process, aftercare, and respect for the craft would benefit everyone.
I would also like to see more unity in the industry. Instead of competition or copying, we should focus on originality, respect, and supporting each other as artists. At the end of the day, tattooing is about creating meaningful art, and the industry becomes stronger when we grow together.
Do you work on other projects within the tattoo industry?
Yes, I work on other projects within the tattoo industry besides tattooing itself. Over the years, I have collaborated with conventions, participated as a guest artist in studios around the world, and worked closely with my sponsors to promote and test new products. I also dedicate time to creating educational content and sharing my knowledge with upcoming artists, because I believe in giving back to the community.
Do you do other forms of art besides tattooing?
Yes, I do other forms of art besides tattooing. Drawing and painting have always been a big part of my life, and they continue to be the foundation of everything I do as a tattoo artist. I also enjoy experimenting with digital art and design, which helps me bring new ideas into my tattoo work. For me, art is a lifestyle, not just a profession. Exploring different mediums keeps my creativity alive and allows me to keep evolving, both inside and outside of tattooing.
What’s your experience at tattoo conventions so far?
My experience at tattoo conventions has been very positive and inspiring. Conventions give me the opportunity to share my work with a wider audience, meet incredible artists from all over the world, and learn from different styles and techniques. They are also a great way to connect with clients who travel just to get tattooed at these events, which makes the experience even more special. For me, conventions are not only about competition or recognition, but about community. Every event is a reminder of how much the tattoo industry has grown and how powerful it is to bring so many passionate people together in one place.
How do you usually prepare for a tattoo convention?
When I prepare for a tattoo convention, I treat it with the same importance as preparing for a big project. I start by organizing my schedule and booking clients in advance so I can plan the pieces I will create. I spend a lot of time designing beforehand, making sure every tattoo I take to the convention represents my style and my best work.
I also prepare my equipment, inks, and aftercare products carefully, especially because I rely on my sponsors and need to showcase the quality of what I use. Mentally, I prepare myself to work under pressure, since conventions can be intense with long hours, competitions, and a lot of people watching. For me, preparation is about being ready technically, creatively, and personally, so that when I get to the convention, I can focus only on giving my best and enjoying the experience.
What’s your favorite tattoo convention so far? And why?
My favorite tattoo convention so far has been the All American Tattoo Convention. It was a very special experience for me because I had the chance to meet and share with incredible artists, and at the same time, I received recognition for my work. Winning awards there gave me more confidence and pushed me to keep improving and challenging myself as an artist. What I value most about that convention is the atmosphere. It is not only about competing but also about community, learning, and celebrating tattoo culture. Experiences like that remind me why I chose this path and motivate me to keep growing in the industry.
Do you collect tattoos from artists you meet at conventions?
Yes, I enjoy collecting tattoos from artists I meet at conventions. For me, it is not only about having a piece of art on my skin, but also about carrying a memory of that moment and that connection with another artist. Every tattoo I collect has a story, and it reminds me of the growth, inspiration, and friendships that come from being part of this industry. Collecting tattoos from other artists is also a way of showing respect for their work and learning from their technique. It is an exchange that keeps me inspired and connected to the community.
How do you think there are ways tattoo conventions could improve for both artists and the public?
I think tattoo conventions could improve by focusing even more on education and the overall experience. For artists, having better organization, clear schedules, and spaces that allow us to work comfortably makes a big difference. Workshops, seminars, and panels can also help artists learn from one another and share knowledge.
For the public, conventions could improve by offering more interactive experiences, such as live art demonstrations, Q&A sessions, and opportunities to understand the process behind tattooing. This way, people not only see tattoos being created but also learn to appreciate the culture and effort that go into the art. At the end of the day, conventions are about connection. The more they create opportunities for artists and the public to engage, the stronger the community will grow.
Was there any event in particular that really boosted your career?
Yes, one event that really boosted my career was attending conventions, meeting artists, traveling to be part of them, and even having the honor of judging. Those experiences were a turning point for me because I not only had the chance to connect with some of the best artists in the industry, but I also received recognition for my work by winning awards. That gave me more confidence, more visibility, and opened doors to new opportunities such as guest spots and collaborations. It showed me that dedication and discipline truly pay off, and it motivated me to keep pushing myself to reach higher levels in my art.
What is your greatest accomplishment as a tattoo artist?
Looking back at my career, I feel proud of the milestones I have achieved. Winning awards at conventions, working as a guest artist in different countries, and being recognized by sponsors are moments that gave me confidence and pushed me forward. But more than that, every tattoo I create for a client feels like a milestone, because it represents trust, connection, and the opportunity to leave something meaningful on their skin.
Reflection is also very important for me. After more than fifteen years in this industry, I have learned that growth comes with patience, discipline, and humility. Every challenge, every long day at the studio, and every new project has shaped me not only as an artist but also as a person. For me, milestones are not just about awards or recognition—they are about the journey and the evolution that comes with it.
Is there any tattoo that you have created in your career that you are particularly proud of?
Yes, there are several tattoos I am proud of, but one that stands out is a piece that earned me recognition at a major convention. It was not only about receiving the award, but about the entire process behind it: The design, the execution, and the connection with the client who trusted me to bring that idea to life.
That tattoo became a milestone in my career because it showed me how far I had come and how much I had grown as an artist. For me, every tattoo holds a sense of pride in its own way, because each one reflects my journey, my style, and my dedication to this craft.
What is your greatest accomplishment as a tattoo artist?
My greatest accomplishment as a tattoo artist has been building a career that allows me to share my art with people around the world. Winning awards at international conventions and being recognized by sponsors are important milestones, but for me. the real accomplishment is the trust my clients place in me.
Every time someone chooses me to create something permanent on their skin, that is the highest honor. I also consider it an accomplishment that after more than fifteen years in this industry, I still feel passion, discipline, and the drive to keep growing. Staying true to my art and evolving every day is what I am most proud of.
What advice would you offer to someone considering a career as a tattoo artist?
My advice to someone considering a career as a tattoo artist is to be patient and dedicated. Tattooing is not something you master overnight; it takes years of practice, discipline, and humility to grow. Focus on building a strong foundation in art, because drawing is the base of everything.
I would also say, respect the craft and the people who come to you. Tattooing is not just about technique. It is about responsibility, hygiene, and creating something meaningful for someone’s life. If you are willing to work hard, keep learning, and never lose your passion, tattooing can give you a purpose and a career that is truly fulfilling.
What are your goals or dreams for the near future?
My goals for the near future are to keep growing as an artist and to continue pushing my realism work to new levels, both in black and grey and in color. I want to travel more, do guest spots in new countries, and share my art with a wider audience. Another dream I have is to create bigger projects, like full-body pieces, that allow me to tell complete stories on the skin. At the same time, I want to stay balanced, giving time to my family and to myself while still evolving in my career. My dream is to keep building a legacy through my art, one tattoo at a time, and to inspire upcoming artists the same way others have inspired me.
What legacy do you want to leave as a tattoo artist?
The legacy I want to leave as a tattoo artist is to be remembered as someone who dedicated his life to creating meaningful art on people’s skin. I want my work to show that tattoos are more than ink: they are stories, emotions, and moments captured forever. Beyond the pieces themselves, I want to inspire other artists to work with passion, discipline, and respect for the craft. If my journey can motivate others to follow their dreams and push tattooing forward as an art form, then that will be the greatest legacy I could leave behind.
To close this awesome interview, what’s your last message to our readers?
My last message to the readers is to always follow your passion with discipline and faith. Tattooing has taught me that art is not only about technique, but about commitment, connection, and the will to keep growing every day. Whether you are an artist or someone who loves tattoos, remember that this culture is about respect and expression. If you ever decide to get tattooed, choose an artist whose work you truly connect with and trust the process. A tattoo lasts a lifetime, and it deserves to be created with meaning, love, and dedication.
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